About
From reading a room to reading a codebase
The short version of a longer story.
My training in graphic design at the KABK, and subsequent training in web development, gave me the foundations, but some of what shaped my eye for good UX didn’t happen at a desk. As a museum guide at Voorlinden and the Clingenbosch Sculpture Garden, and in gallery sales at Carré d'Artistes, my job was to read what held someone's attention and what lost it - in real time, with no undo button.
That instinct carried straight into frontend work: CMS migrations, continuous iteration on live sites, interactive kiosk experiences all the way down to simple WordPress sites. The medium changed from a room to a screen, but the question stayed the same - does this actually work for the person in front of it?
Yoga, cooking, baking, hiking, snowboarding, roadtripping, reading and a running fascination with the (night) sky.
Work
Selected projects
Team-based work delivered while at HappyFlow - shared here to show the scope of what I contributed to. Where a piece was specifically mine, I say so.
HEMA - Insurance platform
Redesign, CMS migration & rebuild
No longer live
Part of the team responsible for redesigning, updating and migrating HEMA's insurance site onto a CMS-based system - moving a live, customer-facing platform onto new foundations without losing what already worked. HEMA's health insurance has since moved over to Menzis, so this version of the platform is no longer live.
Delivered via HappyFlow, on a team basis.
Huislijn
Ongoing frontend development
Continuous updates and frontend changes on a long-running basis, including implementing paid advertising elements - the kind of work that's less one big launch and more staying responsive to what a live site needs, week over week.
Delivered via HappyFlow, on a team basis.
Philips - Customer Experience Center
Interactive screen development
Developed interactive screens for Philips' physical customer experience centre - frontend work built for a walk-up, touch-first audience rather than a browser tab, where the interface has seconds to make sense.
Delivered via HappyFlow, on a team basis.
Verosol - Dealer ordering
Shopping cart overview: concept, UX/UI & build
Verosol's dealer environment is where partners order stock. Dealers needed a clearer way to review what they were ordering, so I proposed a dedicated cart overview, designed how it should look and behave, and built it. The goal was that dealers could check, adjust and confirm an order at a glance before placing it. It went from noticing the gap to shipping the solution.
Delivered via HappyFlow as a team project - the cart overview was my own design and build, including coding and executing the unit tests.
Aally - Accessibility tools
Concept, design & development
Aally helps businesses and government organisations meet WCAG and the European Accessibility Act. As part of the team, I came up with, designed and built an installable accessibility tool that runs on top of an existing website, helping it meet EU accessibility requirements. This is work where good UX isn't a layer on top; it's the whole point.
Delivered via HappyFlow, on a team basis.
Currently
What I'm building now
Self-directed projects, at various stages.
Health Explainer Builder
An early-stage tool concept focused on making health communication clearer. Currently in UX research and discovery, talking to people about what the problem actually is before building anything.
Let's talk
Open to hearing about frontend, design, or CMS-based projects - reach out however's easiest.